Accessibility Statement

Announcements

You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
Free Shipping on subscriptions & on orders £100+ - Price includes duties & VAT!
Free Shipping on subscriptions & orders dh500+ - Price includes duties & taxes!
Free Shipping on subscriptions & orders over 125€ - Price includes VAT!
Free Shipping on subscriptions & orders SG$175+. Prices are including duties & GST!
Free Shipping on subscriptions & orders over HK$1,000+!
Results

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Up to
96%
more shine*
Up to
92%
reduction in breakage*
72 hours of hydration and frizz control*
72%
Clinically Tested

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Before and after product testimonials

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

Clinically tested claims

95%

said they saw less shedding and fallout**

100%

said their hair looked healthier**

95%

said their hair felt strong and more resilient**

**Based on a 150-day consumer study of 20 participants using GRO Hair Serum.

96%

more shine*

92%

reduction in breakage*

72

hours of hydration and frizz control*

*In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

What Else You Need To Know

Complimentary: GRO and Shine Duo

The perfect first and last step for any hair routine. Begin with the best-selling GRO Hair Serum to reduce signs of shedding and fallout for stronger and more resilient strands. Finish with HYDR-8 Weightless Repair Oil, a plant-powered, lighter-than-air formula that reduces breakage, hydrates, controls frizz and improves shine without the weight from heavy silicones.

Kit Includes:
GRO Hair Serum
Fine Hair
GRO Hair Serum
Learn more >
HYDR-8 Weightless Repair Oil
New
HYDR-8 Weightless Repair Oil
Learn more >
  1. Start by applying GRO Hair Serum to the scalp. Fill one dropper and apply to areas where you’re seeing thinning or all over the scalp to promote hair wellness.
  2. Massage in. Do not rinse. Use daily to see results in as soon as 90 days.**
  3. After styling, use HYDR-8 Weightless Repair Oil from mid-lengths to ends. Remember, a little goes a long way, so it’s important to really disperse the product evenly onto your hands. It leaves hair with a ton of shine — but without the weight — for glossy, thicker-looking hair from root to tip.

How to use Complimentary: GRO and Shine Duo

Key Ingredients

The Key Ingredients







Marula Oil
Marula Oil

Smooths, hydrates and nourishes.

Vitamin C Oil
Vitamin C Oil

Minimizes frizz and provides antioxidant benefits.

Sacha Inchi and Chia Seed Oil Blend
Sacha Inchi and Chia Seed Oil Blend

Seals split ends and adds shine.

Turmeric
Turmeric

Increases the appearance of hair density.

Caffeine
Caffeine

Stimulates the scalp.

Mung Bean and Red Clover Blend
Mung Bean and Red Clover Blend

Nourishes the scalp and promotes healthier-looking hair.

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.

When applied daily, expect to see results from GRO Hair Serum in 3-4 months. Our best advice: Consistency is key. With HYDR-8 Weightless Repair Oil, you’ll see instant results after your first use.

Apply a quarter-size amount each of GRO Revitalizing Shampoo and Conditioner. Use one dropper of GRO Hair Serum daily to see results in as soon as 90 days.** A little goes a long way with HYDR-8 Weightless Repair Oil, so always start with less and add more.

New

Complimentary: GRO and Shine Duo

A best-selling serum and reparative hair oil to improve the appearance of hair density, strengthen strands and add glass-like shine to all hair types, even fine or thin.

A best-selling serum and reparative hair oil to improve the appearance of hair density, strengthen strands and add glass-like shine to all hair types, even fine or thin.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Bundle & Save

Bundle for better hair days

GRO and HYDR-8 Essentials Kit
GRO and HYDR-8 Essentials Kit
4.5
Rated 4.5 out of 5 stars
5,864 Reviews
GRO Foundation Kit
GRO Foundation Kit
4.6
Rated 4.6 out of 5 stars
1,518 Reviews

Reviews

More Hair Wellness Must-Haves

For best results pair with these products

GRO and HYDR-8 Essentials Kit

GRO and HYDR-8 Essentials Kit

4.5
Rated 4.5 out of 5 stars
5,864 Reviews
$208
From $166
+ Add to bag
GRO Foundation Kit

GRO Foundation Kit

4.6
Rated 4.6 out of 5 stars
1,518 Reviews
$138
From $110
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”